HyperFlex Primer

Anytime you get into a discussion about primers, sealants and paints with an environmentally conscious individual, you’re bound to get some green paint speeches and suspicious looks. Why? Because primers, sealants and paints are notorious for toxic chemicals, VOCs, nasty substances, and other environmental no-nos.

But here’s a company that’s changing all that. They operate under the inauspicious name of Hyperseal, Inc., and their newest green product is called Hyperflex Primer. Here’s what makes it great.

What is it, exactly?

This wonderful stuff is more than a primer. It is a protective pre-paint surface that coats roofs, siding, drywall, wood, metal, plastic, and just about everything else inside and out with a tough-as-nails but soft-to-the-touch rubber compound. Primer, yes, but protector, too. It’s a bulletproof vest for your home—covering and protecting everything from your wooden deck to your garage floor.

What’s so special about it?

It is water-based, yet waterproof. The acrylic solution is guaranteed non-toxic and non-carcinogenic.

The Hyperflex Primer is also a recyclo-maniac’s dream substance. The durable prowess of Hyperflex comes from its rubber. The rubber is recycled, cryogenically altered, crushed, and mixed into the acrylic solution to make it not only durable, but environmentally friendly, too.

Many primers have problems with their spreadability. Not Hyperflex. Hyperflex has the ability to settle into cracks, block up undesirable seams, and filter into cracks and weak spots, strengthening, protecting, and enhancing them. Because it is water-based, Hyperflex may also be mixed with water (up to 15%). Perhaps best of all, Hyperflex’s rubber compound resists the shrink/expand cycle that ruins so many other priming coats. 

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